Author:
Holzmüller Hartmut H.,Cramer Carsten,Thom Dennis C.
Publisher
Springer Science and Business Media LLC
Reference26 articles.
1. Aaker, D. A. (1996): Building Strong Brands, New York.
2. Aaker, D. A./ Shansby, J. G. (1982): Positioning Your Product, in: Business Horizons, May-June, pp. 36–62.
3. Aaker, D. A./ Joachimsthaler, E. (2009): Brand Leadership, New York.
4. Bauer, H. H./ Stokburger-Sauer, N. E./ Exler, S. (2008): Brand Image and Fan Loyalty in Professional Team Sport. A Refined Model and Empirical Assessment, in: Journal of Sport Management, 22, pp. 205–226.
5. Bauer, H. H./ Sauer, N. E./ Exler, S. (2005): The loyalty of German soccer fans. Does a team’s brand matter?, in: International Journal of Sports Marketing & Sponsorship; 7, 1, pp. 14–22.
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献