Apps as Crucial Value Components and their Impact on the Customer Experience

Author:

Asche Moritz,Kreis Henning

Publisher

Springer Science and Business Media LLC

Subject

Aerospace Engineering

Reference26 articles.

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2. Anckar, B./ D’Incau, D. (2002): Value-added Services in Mobile Commerce: An Analytical Framework and Empirical Findings from a National Consumer Survey, in: Proceedings of the 35th Hawaii International Conference on System Sciences, pp. 1–10.

3. Bellman, S./ Potter, R. F./ Treleaven-Hassard, S./ Robinson, J. A./ Varan, D. (2011): The Effectiveness of Branded Mobile Phone Apps, in: Journal of Interactive Marketing, 25, 4, pp.191–200.

4. BITKOM (2011): Mobile Anwendungen in der ITK-Branche, BITKOM, Berlin, http://bit.ly /1nOKS0P (accessed 05.07.2013).

5. Bruhn, M. (2002): E-Services — eine Einführung in die theoretischen und praktischen Probleme, in: Bruhn, M./Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2002: Electronic Services, Wiesbaden 2002, S. 3—41.

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