Die neue Rolle des Marketing im Buying Center bei industriellen ICT-Investitionen-Reference-Cited by-同舟云学术

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Die neue Rolle des Marketing im Buying Center bei industriellen ICT-Investitionen

Published:2013-04 Issue:4 Volume:30 Page:36-51
ISSN:1865-6544
Container-title:Marketing Review St. Gallen
language:de
Short-container-title:Mark Rev St. Gallen

Author:

Bigler Lukas,Drenth Randy

Publisher

Springer Science and Business Media LLC

Subject

Aerospace Engineering

Link

http://link.springer.com/content/pdf/10.1365/s11621-013-0255-5

Reference44 articles.

1. Alcatel-Lucent (2012): Megatrends — A wave of change impacting the future, Market Analysis.

2. Backhaus, K./Voeth, M. (2010): Industriegütermarketing, 9. Aufl., München.

3. Backhaus, K./Voeth, M. (2007): Industriegütermarketing, 8. Aufl., München 2007, S. 181–541.

4. Baldauf, A./Cravens, K. S./Binder, G. (2003): Performance consequences of brand equity management: evidence from organizations in the value chain, in: Journal of Product & Brand Management, Vol. 12Iss.: 4, p. 220.

5. Bennemann S./Möllenberg, A. (2001): M-Commerce aus der Marketing-Perspektive; BoD — Books on Demand.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Information & Communication Technology (ICT) 4.0;Strategie für Industrie 4.0;2017

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