Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

Author:

Breuer Christoph,Rumpf Christopher,Kurz Stefan

Publisher

Springer Science and Business Media LLC

Subject

Aerospace Engineering

Reference11 articles.

1. Broadbent, D. E. (1987): Perception and communication, New York.

2. Cornwell, T. B./Weeks, C. S./Roy, D. P. (2005): Sponsorship-linked marketing: Opening the black box, in: The Journal of Advertising, 34, 2, pp. 34.

3. Crompton, J. L. (2004): Conceptualization and alternate operationalization of the measurement of sponsorship effectiveness in sport, in: Leisure Studies, 23, 3, pp. 267–281.

4. Felser, G. (2007): Werbe- und Konsumentenpsychologie, 3. Aufl., Berlin.

5. Felten, J.-B. (2007): Defining industry standards for sponsorship performance: A German perspective, in: Journal of Sponsorship, 1, 1, pp. 62–67.

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5. Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach;Advances in Marketing, Customer Relationship Management, and E-Services;2014

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