The Influence of Economic Digital Ecosystems on the Formation of Social Representations of the Subject

Abstract

The object of research is the transformation of the social representations of the subject in the digital communication environment, the transformation of social representations in economic digital ecosystems is highlighted as the subject. The relevance of the topic is due to the growing convergence of digital, cognitive and social technologies in the emerging digital society, and, as a consequence, the inclusion of information and digital technologies in the system of social interactions. The study is aimed at identifying the ways and mechanisms of influence of economic digital ecosystems on the social perceptions and values of the subject. Accordingly, the article examines the features and goals of economic digital ecosystems emerging in the process of development of the digital economy. Particular attention is paid to the analysis of the features of digital communication in economic ecosystems, which create new opportunities and ways of influencing ecosystems on the formation and dissemination of social ideas. The methodological basis of the study is made up of structural-functional and systemic-communicative approaches to the study of the processes of transformation of social ideas and values of the subject. The main conclusion of the study is the following: in the information society, the influence of digital economic ecosystems, aimed at constructing the digital environment of society, on the formation and transmission of social ideas, is increasing. The growth in influence is largely due to the high adaptability of ecosystems to the individuality of the consumer and the digital capabilities of personalizing consumption. The novelty lies in the introduction of the concept of “collective digital transpersonal community,” which characterizes the features of the method of forming social ideas and values in the digital environment.