Playing with stereotypes: Russia and the Russians in the animated TV series “The Simpsons” (1989-2020)

Abstract

The subject of this research is the image of the USSR/Russia resembles in the popular animated TV series “The Simpsons” throughout the past 30 years, considering the method of translating information inserted in the media text, as well as the complexity/simplicity of decoding this information by the viewer, ambiguity/unambiguity of interpretations, etc. The TB series touched upon the following topics related to the USSR/Russia: immigration to the United States and life of the immigrants in the new homeland, the Cold War, Communism and anti-Communism, Russian culture, Russia as a rival of the United States. The author traces the dynamics, diversity, and specificity of covering Soviet/Russian theme for over 30 years in the context of the dynamics of relations between the Soviet Union/Russia and the West, including political, social, cultural, and other nuances. The author carries out a cross-disciplinary dedicated to the work of popular culture in the context of political history of the XX – early XX centuries. The novelty consists in revealing the main themes of the “Russian presence” in the TV series (based on the analysis of almost 700 episodes), and the way they are conveyed (leveling the established stereotypes or their debunking for the sake of countering manipulations with public sentiment). Impugning the statement that ideology of “The Simpsons” is purely neoliberal, the author draws a more complex and critical worldview of “The Simpsons” in with regards to American society. Russia holds a special place in this world due to complicated bilateral relations since the Cold War, which consequences are yet to be fully overcome. An ineradicable remnant of the Cold War is the link between Russia and Communism, in which “Communism” is a synonym of any dissenting view. Russia is also associated with a rich, although highbrow culture, unattractive to most of the ordinary citizens. The main satirical idea of “The Simpsons” is to emphasize the cultural dissonance, which intensifies the difficulties of mutual understanding based on political confrontation and remaining ideological prejudices.