Big Data Analytics for Improving Financial Performance and Sustainability

Abstract

Abstract In this study, the key drivers of sustainability commitment, green supply chain management, big data integration and green human resource practice are explored, and the impact of these sustainable capabilities on the environmental and financial performance of banks is also elaborated. In addition, the influence of green management practices on integrating big data technology into operations is presented. As for the concept of dynamic ability, it has been used to recommend and empirically test conceptual models. Data were collected through a self-administrated survey questionnaire on 317 people working in 37 banks in six Asian countries. Research suggests that big data analytics strategies have an impact on internal processes and on the stability and financial performance of banks. Besides, it is indicated that banks are committed to proper data monitoring of their customers to complete operational efficiency and sustainability goals. Furthermore, our result proved that banks practicing Green Innovation strategies experience better environmental and economic performance because their employees are already trained in Green HR. Finally, from our study, it was found that internal and external green supply chain management practices have a positive effect on the environmental and financial performance of banks, thus ensuring that the bank of Association of Southeast Asian Nations (ASEAN) mitigates the environmental impact through its operations and ultimately experiences an increase in financial performance.