KADINA ŞİDDET KONUSUNDA YAPILAN KAMU SPOTLARININ İNCELENMESİ ÜZERİNE ALIMLAMA ANALİZİ

Abstract

There are many studies of ministries, public institutions and non-governmental organizations due to the serious increase of the violence against women. One of these studies is to prepare public service ads in order to raise awareness of people, to help them empathize, to explain the actions that can be taken on the perpetrator, and to guide those who are exposed to violence. In this study, it is aimed to analyse the importance of details on the suitability of the public service ads prepared for the violence against women and the way they are prepared in terms of conveying the message. For this purpose, reception studies were carried out on 3 public spots for the violence against women prepared. Twelve participants who are in the age cycle called Generation Y, participated in the reception study with an equal distribution of gender and marital status. Participants, who were provided an environment where they could express their opinions freely, contributed to the study through individual interviews and focus group discussions, in the form of a total of 9 questions, two questions on each of the public service ads and 3 questions in general. Although different unique ideas show up as a result of the study, it is suggested that public service ads contribute to raising awareness of the society and in terms of education however, it certainly does not suffice alone to prevent the violence. The different inadequacies and competencies of public service ads have emerged as a result of the study from every point of view.