Kadın Siyasetçilerin Seçim Kampanyalarındaki Mitler Üzerine Göstergebilimsel Bir İnceleme: İran’daki Yerel Seçimler Örneği

Abstract

This paper explores gender issues through a mythical lens, studying myths from a semiotic standpoint and their impact on gender roles in politics. The legendary elements included in campaign posters for Iranian female candidates during municipal elections are investigated in this study. It specifically explores the importance, worth, and impact of these visuals in political advertising. The research findings indicate that although women have achieved notable progress in the realm of politics, their advancements and entitlements are frequently obscured by gender biases. Although women have made significant strides in addressing gender inequality in areas such as education, posters still prominently feature aesthetics and femininity. Women with scientific credentials continue to prioritize face appearance, influenced by the societal norms and regulations of a conservative society. Ancient Iranian political propaganda continues to harness the potency of age-old mystical symbols, serving as a testament to the significant value and influence of women in that era. Political myths, such as nationalism, assert that nationalism is not influenced by gender and that gender equality is a central focus in national movements, regardless of whether they are led by radical or liberal parties.