On the Unstructured Big Data Analytical Methods in Firms: Conceptual Model, Measurement, and Perception
Author:
Affiliation:
1. Department of Market Research, Poznan University of Economics and Business, Poznan, Poland.
2. Department of Business and International Relations, Vistula University, Warszawa, Poland.
Publisher
Mary Ann Liebert Inc
Subject
Information Systems and Management,Computer Science Applications,Information Systems
Link
https://www.liebertpub.com/doi/pdf/10.1089/big.2020.0123
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