Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility-Reference-Cited by-同舟云学术

Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility

Published:2013-09 Issue:9 Volume:16 Page:658-668
ISSN:2152-2715
Container-title:Cyberpsychology, Behavior, and Social Networking
language:en
Short-container-title:Cyberpsychology, Behavior, and Social Networking

Author:

Chih Wen-Hai¹,Wang Kai-Yu²,Hsu Li-Chun³,Huang Su-Chen¹

Affiliation:

1. Department of Business Administration, National Dong Hwa University, Hualien, Taiwan.

2. Department of Marketing, International Business, and Strategy, Goodman School of Business, Brock University, St. Catharines, Canada.

3. Department of Leisure, Recreation, and Tourism Management, Da Yeh University, Changhua, Taiwan.

Publisher

Mary Ann Liebert Inc

Subject

Computer Science Applications,Human-Computer Interaction,Applied Psychology,Communication,General Medicine,Social Psychology

Link

http://www.liebertpub.com/doi/pdf/10.1089/cyber.2012.0364

Reference87 articles.

1. Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences

2. Electronic word of mouth (eWOM)

3. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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