How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment-Reference-Cited by-同舟云学术

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How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Published:2013-11 Issue:11 Volume:16 Page:836-842
ISSN:2152-2715
Container-title:Cyberpsychology, Behavior, and Social Networking
language:en
Short-container-title:Cyberpsychology, Behavior, and Social Networking

Author:

Zhang Ning¹,Zhou Zhi-min²,Su Chen-ting³,Zhou Nan¹³

Affiliation:

1. Department of Marketing, Wuhan University, Wuhan, Hubei, People's Republic of China.

2. Department of Marketing, Shenzhen University, Shenzhen, Guangdong, People's Republic of China.

3. Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong.

Publisher

Mary Ann Liebert Inc

Subject

Computer Science Applications,Human-Computer Interaction,Applied Psychology,Communication,General Medicine,Social Psychology

Link

http://www.liebertpub.com/doi/pdf/10.1089/cyber.2012.0456

Reference38 articles.

1. Retracted: A novel viewpoint on information and interface design for auction web sites

2. Retracted: A study of a B2C supporting interface design system for the elderly

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