The Combined Influence of Central and Peripheral Routes in the Online Persuasion Process
Author:
Affiliation:
1. Department of Business & Marketing, University of Valladolid, Faculty of Economics & Business, Valladolid, Spain.
Publisher
Mary Ann Liebert Inc
Subject
Human-Computer Interaction,Applied Psychology,Communication,General Medicine
Link
http://www.liebertpub.com/doi/pdf/10.1089/cpb.2008.0188
Reference52 articles.
1. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
2. Promotion Signal: Proxy for a Price Cut?
3. Understanding the persuasion process between industrial buyers and sellers
4. The effects of peripheral exposure to information on brand preference
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