How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages
Author:
Affiliation:
1. Department of Advertising and Public Relations, Chung-Ang University, Seoul, Korea.
Publisher
Mary Ann Liebert Inc
Subject
Human-Computer Interaction,Applied Psychology,Communication,General Medicine
Link
http://www.liebertpub.com/doi/pdf/10.1089/cpb.2008.0109
Reference3 articles.
1. Should a company have message boards on its Web sites?
2. Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
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