The Impact of Covid-19 Pandemic on Consumer Behavior: J&T Express Courier Services in Malaysia and Indonesia
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Published:2022-03-20
Issue:1
Volume:5
Page:65-78
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ISSN:2655-2035
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Container-title:Asia Pacific Journal of Management and Education
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language:
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Short-container-title:APJME
Author:
Phing Shuin Liew,Wei Ning Liew,Cia Shim Lim,Jenq Yang Lim,Qonitah Salwa Inka
Abstract
The Covid-19 pandemic causes people to reduce physical interactions as everyone is encouraged to keep a safe distance to reduce the spreading of the virus. During this pandemic, as cities are locked down, e-commerce has become a trend, and therefore, a delivery company like J&T Express is needed in order to deliver items purchased by customers to their homes. The objective of the study is to find out the impact of the Covid-19 pandemic on consumer behavior towards the intention to use J&T Express services. The data were collected from a survey questionnaire about the consumer behavior in Malaysia and Indonesia towards courier company J&T Express. This study was gathered data from 100 consumers through Google Form. The findings of this research reveal that consumer intention to use the courier services increased during the Covid-19 pandemic.
Publisher
AIBPM Publisher
Cited by
1 articles.
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