Author:
Sinha Rupesh,Ganatra Varsha,Pandey Priya,Arumugan Deepaa Darshanie Lim A/P,Kee Daisy Mui Hung,Lekha Gopalam Sree,Kumar Navaneetha,Kew Sin Dee,Dhupad Asha,Nair Rajesh Kumar,Tenh Ying Ying,Yue Haoran
Abstract
The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.
Cited by
3 articles.
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