MOBİL PAZARLAMANIN REKLAM İÇERİK KALİTESİNE ETKİSİ İMALAT SANAYİ SEKTÖRÜNDE BİR ARAŞTIRMA

Author:

TEKİN Mahmut,GÖBENEZ Yılmaz,TEKİN Ertuğrul

Publisher

Ordu University

Subject

General Medicine

Reference28 articles.

1. Banerjee, Sy, Shichun Xu-Scott Johnson. "How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy". Journal of Business Research (2020), 10.1016/j.jbusres.2020.02.042

2. Berman, Barry. "Planning and implementing effective mobile marketing programs". Business Horizons 59/(2016), 10.1016/j.bushor.2016.03.006

3. Crm Medya. "Kalite Puanı Nedir ve Kalite Puanı Formülü Nedir?". Erişim [20 Ekim 2020]. https://www.crmmedya.com/kalite-puani-nedir-ve-kalite-puani-formulu-nedir

4. Dictionary. "Mobile". Erişim [19 Ekim 2020]. https://www.dictionary.com/browse/mobile

5. Durmaz, Yakup. "Mobil Pazarlamanın Marka Üzerine Etkileri". International Journal of Disciplines In Economics and Administrative Sciences Studies (IDEAstudies) 1/(2015), 68-82. 10.26728/ideas.6

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