Decoding Mascara Preference from Product Attributes with Structural Equation Modeling (SEM)

Author:

Ping Aaron1

Affiliation:

1. L'Oreal Research & Innovation, Japan

Publisher

Japan Society of Cosmetic Chemists of Japan

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference8 articles.

1. 1) Euromonitor International (July 2020). Eye Make-Up in World—Sales of Eye Make-Up by Category-Retail Value RSP—USD million—Current—2019, https://www.portal.euromonitor.com/ (accessed 2021.3.5)

2. 2) R. Strugatz, The New York Times, March 11, 2020

3. 3) V. R. Preedy, R. R. Watson, eds. 5-point Likert scale. Handbook of Disease Burdens and Quality of Life Measures, Springer, New York, 2010

4. 4) D. Kaplan, Structural Equation Modeling: Foundations and Extensions, Sage, Thousand Oaks, 2000

5. 5) Y. Rosseel, J. Stat. Softw., 48, 1-36 (2012), http://www.jstatsoft.org/v48/i02/ (accessed 2021.3.5)

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