Cross-border cooperation as an important driver of international business tourism development

Abstract

The article deals with the topical issue of cross-border cooperation as an important driver of international business tourism development. The purpose of the article is to develop theoretical foundations and practical recommendations for the development of cross-border cooperation to ensure sustainable growth of international business tourism. The author analyzes the impact of tourism development on the global economy, taking into account current trends and challenges. The article highlights the main points of view according to which cross-border cooperation is a powerful tool for the development of international business tourism, a driver of growth of the attractiveness of a certain territory as a tourist destination for business travelers which will significantly increase the level of economic activity in the region and create new jobs. The paper identifies the key aspects of cross-border cooperation in the tourism industry. Recommendations for the development of international business tourism through the implementation of cross-border projects and programs are proposed. The impact of the intensification of international business tourism through the development of cross-border cooperation on sustainable development is considered. It is summarized that cross-border cooperation has significant potential and is a powerful driver of international business tourism development. The implementation of joint initiatives to promote business tourism, joint marketing, and advertising campaigns by cross-border organizations and agencies significantly increase the attractiveness of the region for business tourists and its competitiveness in the global tourism market. Thus, it is concluded that cross-border cooperation stimulates the development of international business tourism, which in turn promotes economic development and cooperation between regions and countries in many areas of activity.