Assessment of the dynamics of the development of digital TNC in the conditions of the global economy

Abstract

The study is devoted to the assessment of the dynamics of digitalization and innovative development of modern TNCs in the context of a globalized economy, where digital transformation determines new development trajectories for countries and international companies. The conducted research focuses on the analysis of international and domestic indices that measure the level of digitization of economies, in particular the Digital Economy and Society Index (DESI), which combines indicators of communication, human capital, integration of digital technologies, and digital public services. The analysis covers the period of the last ten years, highlighting the dynamics of the development of the countries of the European Union in the context of digital competitiveness, the formation of digital business platforms, and corporate processes. The study points to the importance of understanding not only the benefits of digitalization but also the potential challenges, such as the growing energy consumption of data centers and the «throwaway» culture, which contributes to the systematic obsolescence of techniques and the transition to the digital tools of conducting international business. The central element of the analysis is the concept of the «data value chain», which allows you to assess the value of data from its collection to monetization. Highlighting this concept highlights the complexity of measuring the value of data and the need to develop new approaches to its evaluation. The study also draws attention to the diversity of digital TNCs, including digital-only companies and those using hybrid models. Particular attention is paid to the analysis of the evolution of assets, sales, and net income of these companies, highlighting the significant impact of the Covid-19 pandemic on the digital economy. A significant part of the study is devoted to the ranking of digital TNCs, which includes a detailed analysis of changes in the composition of the top 100 companies over the past five years. This allows us to conclude about the rapid development of Internet platforms, e-commerce, and digital content, partly caused by the pandemic. The research findings emphasize the importance of digital transformation for the global economy and the need to adapt the development strategies of digital TNCs to changing conditions, ensuring their sustainable development in the future.