Concretization of the scientific paradigm as a basis for building a mechanism of formation and increase of product quality and competitiveness

Abstract

In the article, based on the study of theoretical and practical aspects of the functioning of the quality management system at the enterprise, analyzes the strategic dimensions of the implementation of the total quality management system (TQM). An overview of the key aspects of improving the basic principles of the total quality management (TQM) system in the context of the current state of global economic and technological development was carried out. The basic shortcomings of the modern paradigm of product quality management have been identified and researched, the main ones of which are the need to update tools, methods and management techniques integrated into the overall quality management system at the enterprise and the need for better strategic road maps supplemented with appropriate methods, tools and techniques for ensuring success their implementation, as well as strong aggregation of indicators used to assess the level of quality and competitiveness of products. This made it possible to form a list of key aspects of the modification of the current paradigm of enterprise product quality management based on the improvement of its separate conceptual principles, the application of which makes it possible to clearly distinguish the quality characteristics of products and the factors that determine their competitiveness. The introduction of a practically oriented model for assessing the quality and competitiveness of products, which allows determining the possibility of bringing products to a certain market, in the context of new operating conditions, is substantiated. An approach to the interpretation of product quality as a generalized characteristic of its compliance with a given set of requirements, and product competitiveness as a generalized characteristic of the total possibilities of selling a given product on a given market under certain conditions, is proposed, which allows to clearly separate the set of constituent elements of a product from those parameters that determine its competitiveness. This approach made it possible to develop a practically oriented model for evaluating the quality and competitiveness of products, which can be used to determine the possibility of bringing products to a certain market and the prospects for their further implementation. As a result, the proposed changes to the modern paradigm of managing the quality and competitive ness of the company's products will contribute to the formation of an effectively functioning management mechanism that will enable the comp.