Author:
Pastukh Oleh,Yatsyshyn Vasyl
Abstract
This paper deals with the scientific research in a new area of human activity – neuromarketing. The development of new software for neuromarketing research based on modern methods and tools of artificial intelligence and data science (neural network technologies) using technologies of high-performance computing and parallel programming are considered in this paper. The results of experimental measurements of electrical activity of the consumer's brain based on electroencephalographic signals depending on various types of marketing stimuli are presented in this paper. The quality of the developed software for neuromarketing is evaluated on the basis of various quality metrics.
Publisher
Ternopil Ivan Puluj National Technical University
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