Study on Market Segmentation of Health Premium Ageing-Friendly HMR Products Based on Senior Consumer's Health Promotion Lifestyle
Author:
Affiliation:
1. Department of Foodservice Mangement and Nutrition, Sangmyung University
2. Department of Family Welfare, Sangmyung University
Publisher
The Korean Society of Food Science and Nutrition
Subject
Nutrition and Dietetics,Food Science
Link
http://pdf.medrang.co.kr/JKFN/2022/051/JKFN051-03-278.pdf
Reference31 articles.
1. Relationship between HMR Selection Attributes and Silver Lifestyle Types
2. Ajunews. The three major keywords in the food industry are HMR, delivery, and eco-friendliness. 2021 [cited 2021 Oct 1]. Available from: https://www.ajunews.com/view/20210107155327932
3. Analysis of age-friendly HMR optional attributes and development requirements according to dietary lifestyle - Baby boomer target
4. Market Segmentation Analysis of Natural Carbonated Drinks according to Health Improving Lifestyle
5. A Study on the Eating Behaviors and Characteristics of Consumption Propensities on Dining out as Perceived by Silver Generation in Seoul
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