Platfospheres and sociocultural explosion of Web 2.0: The commercial centre of the digital semiosphere

Author:

Bankov Kristian

Abstract

This paper explores digital culture with the tools of cultural semiotics in general, and then employing the semiosphere model in particular. Web 2.0 platforms are taken as the major cultural dispositive of our time, as the most representative way in which the internet shapes digital culture. Most of the global population is currently immersed in digital culture. In the first part of the paper the striking similarities between Web 2.0 platforms and the semiosphere are explored and equivalences between the elements of the classic (Lotman’s) semiotic model and these platforms, or platfospheres, are identified. The second part explores the fundamental difference between the “genetic code” at the centre of the semiosphere (as conceived by Lotman), and the computer code and commercial algorithms at the core of the platfospheres that are responsible for their cultural operation. Then the parallels are examined that arise between the past cultural reality, in which the intellectual elite and academics were the driving force of culture, and the contemporary proactive (or even aggressive) core of the platfospheres, in which secret and patent-protected algorithms shape a cultural reality exclusively motivated by the logic of commercial success.

Publisher

University of Tartu

Subject

Linguistics and Language,Language and Linguistics

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3