Trust as a potential for the development of economic relations in the context of digital transformation of the economy

Abstract

The subject of the research is the study of the phenomenon of trust in the conditions of digital transformation of the economy. The purpose of this article is to analyze approaches to the study of trust in modern conditions associated with global challenges and threats. Methodology. Within the framework of the research conducted by the author of the article, the following theories, methods, technologies and approaches were used: a qualitative analysis of the works of domestic and foreign scientists devoted to the transformation of economic relations in the conditions of digitalization and changes in the interpretation of the phenomenon of trust; methods of analysis and synthesis, classification and generalization in the allocation of general and particular in determining the place of trust in economic relations, situational, systemic, structural and functional approaches for the analysis of external and internal factors affecting trust in the interaction of subjects of economic relations. Results. In the presented article, the author analyzes the directions of studying trust in the digital economy. The article suggests an approach to increase the level of trust in digital platforms. Application. The conclusions and results obtained can be used for further analysis and assessment of the level of trust in economic relations.