Hegemony, Gender Stereotypes and Disney: A Content Analysis of Frozen and Snow White

Abstract

A content analysis was conducted and focused on the gender roles, gender expectations, and social norms in Disney films. The researchers studied one past Disney film, Snow White and compared it with the most recent Disney film, Frozen to draw distinctions and similarities between them. Through a chi square test of association comparing specific Disney roles of both men and women, minimum differences have been shown between past and recent films. Disney has made changes in their films by removing some overt gender stereotypes from the films; however, they continue to use many of these stereotypical gender expectations. The data suggests that hegemonic principles can be applied to the most recent Disney film Frozen. Disney has hidden traditional gender norms under the guise of being progressive while still utilizing the successful Disney formula of traditional gender roles and expectations.