Risk preferences and the marketing of financial services: Segmentation by birth order-Reference-Cited by-同舟云学术

Risk preferences and the marketing of financial services: Segmentation by birth order

Published:2013-03 Issue:1 Volume:18 Page:17-26
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Rink David R,Roden Dianne M,Cox Steven R

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

http://link.springer.com/content/pdf/10.1057/fsm.2012.27.pdf

Reference72 articles.

1. Argys, L., Rees, D., Averett, S. and Witoonchart, B. (2006) Birth order and risky adolescent behavior. Economic Inquiry 44 (2): 215–233.

2. Arnstein, H. (1978) Brothers and Sisters/Sisters and Brothers. New York: Dutton.

3. Bard, D. and Rodgers, J. (2003) Sibling influence on smoking behavior: A within-family look at explanations for birth-order effect. Journal of Applied Social Psychology 33 (9): 1773–1795.

4. Bohmer, P. and Sitton, S. (1993) The influence of birth order and family size on notable American women's selection of careers. Psychological Record 43 (3): 375–380.

5. Bromiley, P. and Curley, S. (1992) Individual differences in risk taking. In: F. Yates (ed.) Risk-taking Behavior. New York: John Wiley.

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