Affect and marketing stimuli in consumer loyalty decisions to automobile insurers
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2012.29.pdf
Reference57 articles.
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4. Anderson, C.J. (2003) The psychology of doing nothing: Forms of decision avoidance result from reason and emotion. Psychological Bulletin 129 (1): 139–167.
5. Ariely, D. (2009) Predictably Irrational. New York: Harper Perennial.
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