Trust in financial services: Retrospect and prospect
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2015.21.pdf
Reference30 articles.
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3. Berry, L. (1995) Relationship marketing of services – growing interest, emerging perspectives. Journal of the Academy of Marketing Science 23 (4): 236–245.
4. Datamonitor (2009) ‘Rebuilding consumer trust in day-to-day banking’. Data from global consumer FSCI survey? http://www.datamonitor.com/store/Product/rebuilding_consumer_trust_in_day_to_day_banking?productid=DMFS2392 , accessed 4 August 2015.
5. Devlin, J.F. (2015) As far as they can throw. Financial World February/March: 56–58.
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