Research on country-of-origin perceptions: review, critical assessment, and the path forward

Author:

Samiee Saeed,Leonidou Leonidas C.,Katsikeas Constantine S.,Aykol Bilge

Publisher

Springer Science and Business Media LLC

Reference80 articles.

1. Abdellah-Kilani, F., & Zorai, R. (2019). Brand Origin Recall Accuracy (BORECA): A new measure of brand origin salience. International Marketing Review, 36(3), 464–482.

2. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice Hall.

3. Al-Sulaiti, K. I., & Al-Sulaiti, I. K. (2023). Country of origin effects on service evaluation. Doha, Qatar: Qatar University Press. Available at: https://qspace.qu.edu.qa/bitstream/handle/10576/49727/Country%20of%20origin%20Effects%20on%20Service%20Evaluation%20OA.pdf?sequence=3&isAllowed=y

4. Albaum, G., & Peterson, R. A. (1984). Empirical research in international marketing: 1976–1982. Journal of International Business Studies, 15(1), 161–173.

5. Balabanis, G., & Diamantopoulos, A. (2004). Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach. Journal of the Academy of Marketing Science, 32(1), 80–95.

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