Author:
Samiee Saeed,Leonidou Leonidas C.,Katsikeas Constantine S.,Aykol Bilge
Publisher
Springer Science and Business Media LLC
Reference80 articles.
1. Abdellah-Kilani, F., & Zorai, R. (2019). Brand Origin Recall Accuracy (BORECA): A new measure of brand origin salience. International Marketing Review, 36(3), 464–482.
2. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice Hall.
3. Al-Sulaiti, K. I., & Al-Sulaiti, I. K. (2023). Country of origin effects on service evaluation. Doha, Qatar: Qatar University Press. Available at: https://qspace.qu.edu.qa/bitstream/handle/10576/49727/Country%20of%20origin%20Effects%20on%20Service%20Evaluation%20OA.pdf?sequence=3&isAllowed=y
4. Albaum, G., & Peterson, R. A. (1984). Empirical research in international marketing: 1976–1982. Journal of International Business Studies, 15(1), 161–173.
5. Balabanis, G., & Diamantopoulos, A. (2004). Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach. Journal of the Academy of Marketing Science, 32(1), 80–95.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献