Exploring brand management strategies in Chinese manufacturing industry
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41262-019-00166-6.pdf
Reference149 articles.
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4. Anees-ur-Rehman, M., H.Y. Wong, P. Sultan, and B. Merrilees. 2018. How brand-oriented strategy affects the financial performance of B2B SMEs. Journal of Business & Industrial Marketing 33(3): 303–315.
5. Aspara, J., and H. Tikanen. 2008. Significance of corporate brands for business-to-business companies. The Marketing Review 8(1): 43–60.
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