Brand management and sustainability: exploring potential for the transformative power of brands
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-022-00293-7.pdf
Reference24 articles.
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3. Campbell, M.C., and L.L. Price. 2021. Three themes for the future of brands in a changing consumer marketplace. Journal of Consumer Research 48 (4): 517–526.
4. Conejo, F., and B. Wooliscroft. 2015. Brands defined as semiotic marketing systems. Journal of Macromarketing 35 (3): 287–301.
5. Drucker, P.. 1986[1973]. Management: Tasks, responsibilities, practices. New York: Truman Talley Books.
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