Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-021-00266-2.pdf
Reference75 articles.
1. Agnihotri, Arpita, and Saurabh Bhattacharya. 2017. Corporate Name Change and the Market Valuation of Firms : Evidence from an Emerging Market. International Journal of the Economics of Business 24 (1): 73–90.
2. Andrikopoulos, Panagiotis, Arief Daynes, and Paraskevas Pagas. 2007. The Long-Term Market Performance of UK Companies Following Corporate Name Changes. Available at SSRN 1002188.
3. Balmer, John M. T. 2008. Identity Based Views of the Corporation: Insights from Corporate Identity, Organisational Identity, Social Identity, Visual Identity, Corporate Brand Identity and Corporate Image. European Journal of Marketing 42 (9–10): 879–906.
4. Balmer, John M.T.., and Stephen A. Greyser. 2002. Managing the Multiple Identities of the Corporation. California Management Review 44 (3): 72–86.
5. Barber, Brad M., and John D. Lyon. 1997. Detecting Long-Run Abnormal Stock Returns: The Empirical Power and Specification of Test Statistics. Journal of Financial Economics 43 (3): 341–372.
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty;African Journal of Economic and Management Studies;2023-11-07
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3