Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-022-00274-w.pdf
Reference96 articles.
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5. Alamsyah, D.P., R. Aryanto, I.D. Utama, L.S. Marita, and N.A. Othman. 2020. The antecedents model of green awareness customer. Management Science Letter 10: 2431–2436.
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