Dynamic brand evolution mechanism of professional sports teams: empirical analysis using comprehensive major league baseball data
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41262-019-00156-8.pdf
Reference97 articles.
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4. Baade, R.A., and L.J. Tiehan. 1990. An Analysis of Major League Baseball Attendance: 1969-1987. Journal of Sport and Social issues 14(1): 14-3.
5. Ball, A.D., and L.H. Tasaki. 1992. The Role and Measurement of Attachment in Consumer Behavior. Journal of Consumer Psychology 1(2): 155–172.
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