Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-022-00281-x.pdf
Reference70 articles.
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5. Amatulli, C., M. De Angelis, and C. Donato. 2021. The atypicality of sustainable luxury products. Psychology & Marketing 38: 1990–2005.
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