How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode-Reference-Cited by-同舟云学术

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

Published:2018-06-20 Issue:3 Volume:26 Page:332-347
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Sultan Parves^ORCID,Wong Ho Yin

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/s41262-018-0131-3.pdf

Reference81 articles.

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3. Alves, H., and M. Raposo. 2007. Conceptual model of student satisfaction in higher education. Total Quality Management 18 (5): 571–588.

4. Alwi, S.F.S., and P.J. Kitchen. 2014. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? Journal of Business Research 67 (11): 2324–2336.

5. Andreassen, T., and B. Lindestad. 1998. The impact of corporate image on quality, customer satisfaction, and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management 9 (1): 7–23.

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