Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers’ interpretations

Author:

Chen Huan,Wang YeORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference47 articles.

1. Berthon, P., L. Ditt, M. Parent, and J. Berthon. 2009. Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review 52 (1): 445–465.

2. Bian, Q., and S. Forsythe. 2012. Purchase intention for luxury brands: A cross-cultural comparison. Journal of Business Research 65: 1443–1451.

3. Britten, B. 2013. Losing control: Using social media to engage and connect. Journal of Magazine and New Media Research 14 (2): 1–3.

4. Buchwald, B. 2015 Eight surprising facts about the Chinese luxury consumer. Forbes, http://www.forbes.com/sites/onmarketing/2015/07/07/eight-surprising-facts-about-the-chinese-luxury-consumer/#2dd8d7275a77 . Accessed 31 Aug 2016.

5. Business Wire. 2016 China female luxury consumer report 2015—Research and markets. http://www.businesswire.com/news/home/20160216006022/en/China-Female-Luxury-Consumer-Report-2015 . Accessed 30 Aug 2016.

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