Determinants of brand performance: the role of internal branding-Reference-Cited by-同舟云学术

Determinants of brand performance: the role of internal branding

Published:2018-02-02 Issue:3 Volume:25 Page:202-216
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Iyer Pramod,Davari Arezoo,Paswan Audhesh

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/article/10.1057/s41262-018-0097-1/fulltext.html

Reference109 articles.

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4. Ailawadi, K.L., D.R. Lehmann, and S.A. Neslin. 2001. Market response to a major policy change in the marketing mix: Learning from Procter and Gamble’s value pricing strategy. Journal of Marketing 65 (1): 44–61.

5. Amit, R., and P.J. Schoemaker. 1993. Strategic assets and organizational rent. Strategic Management Journal 14 (1): 33–46.

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