How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
Author:
Funder
National Natural Science Foundation of China
Shanghai Polytechnic University
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41262-024-00364-x.pdf
Reference58 articles.
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2. Auh, S., S.J. Bell, C.S. McLeod, and E. Shih. 2007. Co-production and customer loyalty in financial services. Journal of Retailing 83 (3): 359–370.
3. Bagozzi, R.P., and Y. Yi. 1988. On the evaluation of structural equation models. Journal of the Academy of Marketing Science 16 (1): 74–94.
4. Bascle, G. 2016. Toward a dynamic theory of intermediate conformity. Journal of Management Studies 53 (2): 131–160.
5. Bauer, D.J., K.J. Preacher, and K.M. Gil. 2006. Conceptualizing and testing random indirect effects and moderated mediation in multilevel models: New procedures and recommendations. Psychological Methods 11 (2): 142–163.
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