The real purpose of purpose-driven branding: consumer empowerment and social transformations-Reference-Cited by-同舟云学术

The real purpose of purpose-driven branding: consumer empowerment and social transformations

Published:2021-02-12 Issue: Volume: Page:
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Hajdas Monika^ORCID,Kłeczek Ryszard

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/s41262-021-00231-z.pdf

Reference102 articles.

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2. Adobo Magazine. 2018. WARC Awards 2018: AMV BBDO wins Grand Prix for Libresse/Bodyform campaign #bloodnormal. https://www.adobomagazine.com/global-news/warc-awards-2018-amv-bbdo-wins-grand-prix-for-libresse-bodyform-campaign-bloodnormal/. Accessed 22 Jan 2020.

3. Akaka, M.A., S.L. Vargo, and R. Lusch. 2013. The complexity of context: A service ecosystems approach for international marketing. Journal of International Marketing 21 (4): 1–20.

4. Akhavannasab, S., D. Dantas, and S. Senecal. 2018. Consumer empowerment in consumer–firm relationships: Conceptual framework and implications for research. Academy of Marketing Science Review 8 (3–4): 214–227.

5. Alegre, I., J. Berbegal-Mirabent, A. Guerrero, and M. Mas-Machuca. 2017. The real mission of the mission statement: A systematic review of the literature. Journal of Management and Organization 24 (4): 456–473.

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