Coopetition in the French luxury industry: five cases of brand-building by suppliers of luxury brands
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/article/10.1057/s41262-018-0088-2/fulltext.html
Reference28 articles.
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4. Bengtsson, M., and T. Raza-Ullah. 2016. A systematic review of research on coopetition: Toward a multilevel understanding. Industrial Marketing Management 57 (August): 23–39.
5. Blackett, T., and B. Boad. 1999. Co-branding—The science of alliance. London, Basingstoke: Macmillan Business Interbrand.
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