Virtual worlds: A gateway for SMEs toward internationalization-Reference-Cited by-同舟云学术

Virtual worlds: A gateway for SMEs toward internationalization

Published:2011-09 Issue:1 Volume:19 Page:72-90
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Hassouneh Diana,Brengman Malaika

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/bm.2011.24.pdf

Reference87 articles.

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2. Alexander, L. (2007) Cultural boundaries: Meet-me in virtual Tokyo. Worlds in Motion, 28 September 2007, http://www.worldsinmotion.biz/2007/09/cultural_boundaries_meetme_in.php , accessed 15 September 2008.

3. Andrade, N.N. (2009) Striking a balance between property and personality: The case of the Avatars. Journal of Virtual World Research 1 (3): 17.

4. Arakji, R.Y. and Lang, K.R. (2008) Avatar business value analysis: A method for the evaluation of business value creation in virtual commerce. Journal of Electronic Commerce Research 9 (3): 207–218.

5. Asacker, T. and VanAuken, B. (2007) Publicity as a brand building tool. Branding Strategy Insider, 18 April, http://www.brandingstrategyinsider.com/2007/04/publicity_as_a_.html .

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