Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry

Author:

Atwal Glyn,Williams Alistair

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference55 articles.

1. Alexander, N. (2009) Brand authentication: Creating and maintaining brand auras. European Journal of Marketing 43 (3/4): 551–562.

2. Atwal, G. and Williams, A. (2007) Experiencing luxury. Admap, March: 30–32.

3. Atwal, G. and Williams, A. (2008) Marketing in postmodern India: Bvglari meets Bollywood. Indian Journal of Marketing 38 (1): 3–7.

4. Atwal, G. and Williams, A. (2009) Luxury Brand marketing – The experience is everything! Journal of Brand Management 16 (5–6): 338–346.

5. Baudrillard, J. (1983) Simulations. New York, NY: Semiotext.

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