Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks

Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011

Published:2014-03 Issue:1 Volume:19 Page:4-16
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Lees Gavin,Winchester Maxwell

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

http://link.springer.com/content/pdf/10.1057/fsm.2013.26.pdf

Reference71 articles.

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4. Bank West. (2012) About us, http://www.bankwest.com.au/about-us/welcome-to-bankwest/other-facts-figures , accessed 24 October 2012.

5. Barwise, P. (1995) Good empirical generalizations. Marketing Science 14 (No. 3, Part 2 of 2): G29–G35.

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