The SMEs’ perspective of trust in a B2B relationship
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/fsm.2016.9.pdf
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4. Ball, D., Coelho, P.S. and Machás, A. (2004) The role of communication and trust in explaining customer loyalty: An extension to the ECSI model. European Journal of Marketing 38 (9/10): 1272–1293.
5. Bansal, H.S., Irving, P.G. and Taylor, S.F. (2004) A three-component model of customer to service providers. Journal of the Academy of Marketing Science 32 (3): 234–250.
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1. Bank relationships’ contributions to SME export performance;International Journal of Bank Marketing;2019-07-01
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