Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image

Author:

Hospers Gert-Jan

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference35 articles.

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2. Anholt, S. (2001) Another One Bites the Grass: Making Sense of International Advertizing. New York: Wiley and Sons.

3. Anholt, S. (2003) Branding places and nations. In: The Economist (ed.) Brands and Branding. London: Profile Books, pp. 213–226.

4. Anholt, S. (2005) Some important distinctions in place branding. Place Branding and Public Diplomacy 1: 118–121.

5. Anholt, S. (2007) Competitive Identity: The New Brand Management for Nations, Cities and Regions. New York: Palgrave.

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