Editorial-Reference-Cited by-同舟云学术

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Editorial

Published:2013-02 Issue:1 Volume:1 Page:1-2
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Breur Tom

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1057/jma.2013.3.pdf

Reference3 articles.

1. Ayres, I. (2007) Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart. New York, NY: Bantam Dell.

2. Davenport, T.H. and Harris, J.G. (2007) Competing on Analytics: The New Science of Winning. Boston, MA: Harvard Business School Publishing.

3. Redman, T.C. (2008) Data Driven: Profiting from Your Most Important Business Asset. Boston, MA: Harvard Business School Publishing.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Data-driven decision making via sales analytics: introduction to the special issue;Journal of Marketing Analytics;2020-07-26

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