Assessing prime-time for geotargeting with mobile big data

Author:

Banerjee Syagnik,Viswanathan Vijay,Raman Kalyan,Ying Hao

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Reference12 articles.

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3. Banerjee, S. and Dholakia, R.R. (2013) Situated or ubiquitous? A segmentation of mobile E-shoppers. International Journal of Mobile Communications 11 (5): 530–557.

4. Drewnowski, A., Kurth, C., Holden-Wiltse, J. and Saari, J. (1992) Food preferences in human obesity: Carbohydrates versus fats. National Center for Biotechnology Information, 18 June, http://www.ncbi.nlm.nih.gov/pubmed/1510463 , accessed 8 March 2013.

5. Ericsson Mobility Report (2012) On the pulse of the networked society, http://www.ericsson.com/res/docs/2012/ericsson-mobility-report-november-2012.pdf , accessed 12 March 2013.

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