Formation of the Advertising Industry: Camel Cigarettes and Marketing Controversial Products

Author:

Marshall P David,Morreale Joanne

Publisher

Macmillan Education UK

Reference19 articles.

1. Advertising Age Encyclopedia of Advertising. 2003. “RJ Reynolds”. Online at: http://adage.com/article/adage-encyclopedia/r-j-reynolds-tobacco-reynolds-american/

2. AdSlogans. 2016. “Advertising Slogan Hall of Fame”. Online at: http://www.adslogans.co.uk/site/pages/gallery/id-walk-a-mile-for-a-camel.8372.php

3. Borio, G. 2001. “Tobacco Timeline”. Online at: http://archive.tobacco.org/History/Tobacco_History.html

4. Crawford, Elizabeth Crisp. 2014. Tobacco Goes to College: Cigarette Advertising in Student Media, 1920–1980. Jefferson, NC: McFarland & Company.

5. Cummings, M., Brown, A. and Steger, J. 2005. “Youth Marketing”. In Tobacco in History and Culture: An Encyclopedia, edited by Jordan Goodman. New York: Granite Hill Publishers, 689–693.

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